In a typical PPC Affiliate Marketing setup, the process begins with selecting an affiliate offer. Next, marketers create ads using targeted keywords. When users search for those keywords, the ads are displayed on various platforms, such as Google, Bing, or 7Search PPC. Each time a user clicks on the ad and completes an action (like making a purchase), the affiliate earns a commission. This model offers a direct link between the marketer’s effort and financial reward.